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What is a Virtual Reality Tour?

You may be familiar with virtual reality through gaming, but this immersive experience is already shaping our future in various other industries too.

Automotive, healthcare, architecture, education, sports, and countless other industries are on the VR bandwagon because it’s efficient in time, money, and resources.

In the hospitality and real estate industry, virtual tours are on the rise, giving consumers a peek at properties of interest without actually visiting the space in real-life.

A virtual tour displays existing properties like businesses, hotels or other touristic locations on your smartphone, computer, tablet or in a virtual reality headset. These simulations are typically created by photographers, videographers, architects or developers.

These creations are a sequence of images stitched together as a 360° panorama view of a space. VR software depicts the images to viewers as if they’re at the property in person.

Virtual tours can also display digital 3D models of a property where prospects can interact with the furnishings in the space.





Virtual Reality Tours for Real Estate


The real estate industry has found virtual tours beneficial as they allow potential buyers to get familiar with a space before taking the time to see it in person.

Buyers can dictate whether or not a property is right for them within minutes, saving an agent and themselves the time and hassle of an in-person tour.

Virtual reality tours also eliminate buyers who have no intentions of making a purchase. That way, when a buyer actually insists on seeing the space in person, real estate agencies know that they’re serious about the potential purchase.

VR tools are recently emerging as a compelling marketing tool for the real estate industry, where more and more efforts are geared towards implementing augmented reality technologies for virtual staging services and virtual tours.


What are the Benefits of Virtual Reality?


Virtual reality is beneficial in the real estate industry for various reasons:

  1. Accurate Depiction: Buyers have the luxury of seeing the ins and outs of a space before seeing it in real life. This also protects the real estate agent’s efforts in case a feature wasn’t listed on the property, buyers can see everything that the space entails and doesn’t.

  2. Saves Time: VR technology saves buyers time without having to take the time to travel to a physical location. This also saves sellers time because they’re not required to put on multiple showings for the same property.

  3. Lowers Costs: Real estate agencies spend less time and money on marketing by allowing buyers to view a property digitally.

  4. Boosts Efficiency: Sellers can sell more properties quicker by offering their clients a virtual reality tour. Multiple individuals can view a space online whereas only a few can travel to a space in person.

  5. Eliminates Inadequate Buyers: Buyers who aren’t serious about their inquiries are eliminated in the process because they likely won’t request a showing unless they thought about making an offer.


Virtual Reality in Real Estate


Virtual reality in real estate is progressively growing where thousands of real estate agencies are springing on the trend.

While there may always be consumers who want to see the real thing in person whether or not they’re offered the digital experience, virtual reality tours for real estate are ultimately benefiting both buyers and sellers.

If you’re interested in our virtual reality tour services, contact us for further information on our website.

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